Why Blog’s / News Sections are not just for geek’s
People Like To Do Business With People
The idea behind the blog marketing scheme is to blog well informed posts about your domain that hints at your greatness and expertise in the field, you may even gather a small readership interested in the same subject.
You will attract customers who are just browsing for the best price to service ratio and just happen to have a quick read of your blog. This prospective customer is reading about your expertise in the subject and with every word read is gaining trust in you, and your company.
The customer see’s that there is also a real person behind the corporate identity, and they really know what there talking about. All a sudden the corporate identity of the company is fading and a new friendlier personal relationship is made between a supply and demand relationship.
Search Engines Love Blog’s
Another great reason to blog is the word of mouth theory or more to the point word of Google. The more times your website mentions your keywords the higher ranking you will become for that term and that’s how it should be as your website is obviously of high relevance. People may link to a article you have written on your blog giving important reciprocal links to increase your sites visibility on the web, all this increases your chance of being on that magical first page of Google for your search terms.
The Conclusion: You may not get a massive readership like the big companies of Sony or BMW but you can still earn a dedicated following which will bring extra custom, friendships and business contacts. Blogging gives your company an edge, and the personal touch that I described earlier can really change the feel of a company; from corporate to personal, even human. That’s worth an article a week!
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